David Beckham's Fall 2012 campaign for his H&M Bodywear line reveals that the man's prominent bulge
continues to be a source of pride for the soccer player.
One of the most beautiful faces to grace The Smoking Nun this summer. 
Meet Matthew Born, 22, 5'11". The Canadian-born model studied 
Civil Engineering at Farleigh Dickinson University. After being named Mr. Exercise in 2007, skipped out on engineering for something a little more civil: sharing his hot body with the masses. Beautiful lips, a knowing look in those beautiful blue eyes, awesome hair and without a doubt, a man-size body. Mr. Born's cover credits include DNA magazine and Exercise For Men Only (2). Ooh la la, yes? *
H&M bulge model David Beckham, has released a second promotion for his Bodywear lines of 
undies at Swedish retailer H&M. This coincides with a 10-foot-tall silver statue of the soccer star at 
locations in Los Angeles, San Francisco and New York. In NYC, three of the statues are inside stores and three standing tall on the streets of the city, begging to be man-handled.
to be added to the collection this fall.
All this talk about Olympic hotties has vaulted the heat up 100 degrees here at The Smoking Nun. Here's a rousing tribute to model Vasa Nestorovic. Let the games... continue! *
The funny thing is when you search for Olympic Decathlon champion Romain Barras on Google, 
then search for "Romain Barras bulge," pretty much the same picolas come up. The 32-year-old French hottie is competing in his third Olympics in London, and he appears more than willing to share his goodies with the world... on his own webbie, mind you, as well as modeling undies and playfully donning a giant bread winkie (on right).
upstart underwear company has the distinction of being among the first to offer wares designed to give men an extra push... A little pocket in which one tucks their jewels made one big difference.
rethinking of men's undergarments, bringing the "bulge" back into fashion with a bang it hadn't seen since the late 1970s' machismo signature (read: a sock stuffed in the front of one's jeans) created by gays in San Francisco.
It's been almost 30 years since a bold and beautiful 1983 Times Square ad featuring Olympic athlete Tom Hintnaus 
posing in his Calvin Kleins... which revolutionized 
the advertising industry, if not the Klein signature. For the first time, men were allowed to be as sexy—and sexually overt—as women in print adverts, thanks to what was then considered a risque visual from Bruce Weber.
(praise god!), with celebrities from Mark Wahlberg to David Beckham and Mario Lopez happily strutting around in next to nothing. As with most trends in fashion, the entire undercurrent began in the what was then the gay-subculture. Both Klein and Weber are gay and had a vision, which they swiped straight from the pages of the Undergear and International Male catalogs, which were celebrating the male form long before it was splashed across a New York City billboard.
underbritches to lift and push." In a word: the 
package became mainstream.
Rufskin Denim, whose fashion lines are designed to shine, has just released its Spring 2012 swimwear campaign, featuring Rodiney Santiago. At last, some new pics of 
our boy, who has been busying himself with silly VH1 series Couples Therapy. Rod is shown here wearing Rufskin's Paraggi, Palermo, Surf, Portofino Roma and Capri lines of swimwear in addition to various tops and accessories.
For so much more, visit the clothiers webbie at www.rufskin.com. Its daily blog is here.
And a few more nuggets from the Spring campaign. Below is our old pal Michael Barre, a runner-up for The Smoking Nun's Sexiest Man of the Year in 2011.
