Tuesday, July 10, 2012

Aussie Mag DNA Celebrates 15 Years Of Aussiebum


"There has been a change in men's attitudes toward clothes. Men are more aware of fashion; they're not afraid of it." —Calvin Klein 

This month, Aussie gay mag DNA celebrates its 150th issue with a shout-out to Aussiebum. That upstart underwear company has the distinction of being among the first to offer wares designed to give men an extra push... A little pocket in which one tucks their jewels made one big difference.

The runaway success of its novel underwear design led to a rethinking of men's undergarments, bringing the "bulge" back into fashion with a bang it hadn't seen since the late 1970s' machismo signature (read: a sock stuffed in the front of one's jeans) created by gays in San Francisco.

Today, crotch-focal undies have reached the mainstream, led by Andrew Christian (lower pic). Just take a look at David Beckham's modeling pics in his scivvies. Any further questions? It certainly makes for a much prettier world. *