H&M bulge model David Beckham, has released a second promotion for his Bodywear lines of undies at Swedish retailer H&M. This coincides with a 10-foot-tall silver statue of the soccer star at locations in Los Angeles, San Francisco and New York. In NYC, three of the statues are inside stores and three standing tall on the streets of the city, begging to be man-handled.
His second set of ads launches today, with new products to be added to the collection this fall.
"I'm very happy that people seem to like it and the first season was successful," Beckham says, while lightly touching his mammoth goodies. "The challenge is to keep it going and establish a brand that will last many years. That is my ambition." Ambition is certainly a apropos word to describe the attributes of Mr. Beckham. *