For the first time since 1983, Wendy's Hamburgers is updating its logo—as a move to signal its "ongoing transformation into a higher-end hamburger chain." Wait, is that a good thing? The new look features the chain's name in a more casual red font against a white backdrop. In addition, Wendy has grown up a bit. Gone are the vintage-looking font & antiqued logo.
It's only the fifth logo update since founder Dave Thomas opened the first Wendy's in 1969. The chain is said to be trying to distinguish itself from burgeoning chains like Panera Bread Co. and Chipotle Mexican Grill.
Odd to me, since Five Guys offers the best next-step-up among burger franchises. And compared to McDonald's and Burger King, Wendy's has always had a leg up in terms of quality. Careful, guys, not to push the scale up too much. Fast food is still... fast food. *