Tuesday, May 24, 2011

My Lady (Gaga) Takes The Morning Train...

Lady Gaga wanted to make sure that her New York little monsters were well aware of the release Monday of new album Born This Way. In addition to a private signing in Union Square, she had a subway car on the 42nd Street shuttle wrapped Gaga-liciously.In addition to Born This Way inevitably toppling Adele's No. 1 album 21 after eight weeks, Gaga recently ass-kicked Oprah Winfrey out of the top spot on Forbes’ annual “Celebrity 100” list, which measures power by entertainment-related earnings, media visibility and social media popularity. I bet Oprah really gag(a)ged on that one.

In addition, amazon's nifty 99-cent full album download on Monday froze the company’s servers by mid-afternoon, thanks to overwhelming activity (including meese, thanks).

Billboard estimates Born This Way will sell between 500,000 and 750,000 copies in the U.S. in its first week. I say they are underestimating the zeal of Gaga's reach. We'll see in seven days.