From midnight to noon Nov. 25, hundreds of bare-chested models welcomed customers at the A&F and Hollister New York flagship stores on Fifth Avenue.
Nationwide, all 817 of the brother-branded men's fashion retailers were stocked with strapping hotties in dark skinny jeans at A&F and lifeguards in trunks at Hollister.
According to Racked, the guys prepped themselves with thousands of push ups. Indeed, there's nothing like a good workout to get pumped for the holiday season... By Friday morning, "There were 101 hot guys at Abercrombie and 101 lifeguards at Hollister, riling up the crowds and whipping the tourists into a frenzy," Racked reported. Now that is retail therapy at its best.