The stunning $3.9 billion Cosmopolitan Hotel in Las Vegas, which I
toured in March, has a wonderfully playful, slightly naughty ad campaign that caught my eye today. The tagline: Just the Right Amount of Wrong. Genius.
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEioLTcbiS16s-LMh3pSf4R2ZU8MRulnVGAELy-LNzthgPNsIUAOmtaciaAjjNx7_rGZjgvd30DJlHs4s-SVpZaOPooHbx9_ZGoJWfreSSoHBH5miRyoJnNuuGs1ocGsMQceEzgx3bidF4iM/s640/Recently+Updated152.jpg)
See the accompanying hotel commercial on YouTube
here.
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