Chris Evans is leading the launch of new men's fragrance Gucci Guilty with actress Rachel Evan Wood, which we're told "oozes masculinity." Game, match, set!
More specifically, Gucci offers, "The juice has top notes of sparkling Italian lemon, pink peppercorn & lavender. The dry down features hallmark Giannini note patchouli and cedarwood. Gucci Guilty is the perfect exterior for the image of the man who wears it: a sexy, fearless, risk-taker." Now that's just nasty good!!
Check out the naughty "director's cut" minute-long video for the ad campaign below, starring Chris Evans and Evan Rachel Wood. Directed by Frank Miller. Soundtrack by Bat for Lashes.