|Sun Myung Moon and Hak Ja Han.|
"Moonies" were considered a cult, because of high-pressure recruitment methods and the belief that the church separated disenfranchised, vulnerable young people from their families through brainwashing or mind control. One scholar wrote, "It is a ready-made doctrine for impatient young people and all those for whom the pursuit of the complex has become a tiresome and fruitless venture."
One former Moonie explained the recruitment drive: "Creativity is frowned upon, conformity is stressed. All day you are bombarded by ideas and concepts. There is little relaxation, so your resistance is low. You are taught that everyone not in the movement is under the influence of Satan and you should mistrust them."
Moonie doctrine is summarized in the textbook Divine Principle and include belief that the Rev. Moon himself was recognized by Christ as the second coming of the messiah.
In 1982, the tax-exempt Moon established the highly conservative Washington Times newspaper in Washington. President George W. Bush said it was the first paper he read every morning.