Saturday, October 1, 2011

Coke's Space-Age Freestyle Soda Machines Coming To Five Guys

Coca-Cola's wild, space-age Freestyle soda machines—which offer more than 100 beverage options in the same space as a traditional soda fountain machine—will be rolling out in the 150+ Five Guys burger restaurants across the nation in the coming months. According to consumerist, Five Guys has been testing Freestyle machines in Atlanta over the past year and reported an increase in sales (especially in beverages) and traffic.

Coke's Freestyle offers a touch screen where customers choose a base product, which they can supplement with additional flavoring. Coke products such as Coke, Diet Coca-Cola, Caffeine Free Diet Coke, Sprite, Powerade ION4 sports drinks, Fanta, Hi-C, Minute Maid Lemonade and Dasani still and carbonated water are available with various flavorings, including vanilla, lime, raspberry, cherry, orange, strawberry, grape, peach and raspberry.

Cool concept... as if I needed another reason to lap up Five Guys boffo burgers and fries.