Saturday, February 12, 2011

Levi's: Skinny Jeans For Boys Who Like Girls Who Wanna Look Like Women?

You've come a long way, baby. Levi's jeansinvented in the 1850s for rugged cowboy culture, found footing in the 1980s as a masculine fashion statement, thanks to its iconic crotch-hugging 501's.

While designer jean companies were doing everything they could to reinvent the denim statement—from synthetic stretch blends to embossed gizmos, Levi's had the stamina to stick to its original intent: Jeans can be fashionable, but let's avoid going over the top... that is, until now.

The current skinny jeans craze—which anyone over 30 should be loathe to embrace—is already kind of gross, if not overtly feminine on dudes, but Levi's has released a thematic jean that simply makes no fucking sense.Their new super-skinny "Ex-Girlfriend Jean" is being marketed as such: "Remember the girlfriend with the great style? Here's a tribute to her—a fit that's super snug all over, as skinny as it gets."So in other words, while you're mourning your ex, you choose to dress like her? Drag denim? Maybe you smothered her too much and that's why she left you; and now your jeans are returning the favor. I'm no fan of baggy-ass-drooping-to-the-ground britches, but I'm utterly lost with this one. Ew.