Saturday, December 3, 2011

Barney's Goes Gaga For Specialized Lady Line (25% To Her Foundation)

Lady Gaga is offering a line of Monster-inspired holiday-themed goodies at Gaga's Workshop on an entire 5,500sf floor of Barneys New York flagship on Madison Avenue.

Merch is featured in eight separate shops: Candy, Toys, Closet (clothing and accessories), Library (books, CDs, media and paper goods), Gallery (collectibles and specialty items), Jewelry, Boudoir (candles and cosmetics) and Holiday. It includes head-shaped candles, leather jackets, her favorite books, chocolates shaped like shoes, cosmetics and lots more coolio shit.

The campaign—which donates 25% of all sales to Ga's Born This Way Foundation, dedicated to youth empowerment and equality—was launched with a parade of Gaga-themed taxis last month in NYC's Columbus Circle. Signature artwork is also featured on holiday shopping bags and packaging.

Gaga's Workshop is open through Jan. 2.