“With my design team, we spent (18 months) working on the feel, fit & style to ensure the product is not only something I would wear but one I would be proud to put my name to," Beckham frothed, as the press heard not a word he said, instead focusing squarely on his bountiful crotch in the smoking ads.
The line, whose catch phrase is “fit, function, comfort and design," launches February 2 in H&M stores worldwide, retailing for a more than reasonable $12.95 to $14.95 for trunks, and tank tops for $14.95. In all, Beckham's Bodywear comprises nine underwear styles for men, plus t-shirts, vests, pajama bottoms and long johns. The latter items are $29.95.
Perhaps you recall Beckham's equally seductive underwear line for Armani... *
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