Friday, May 21, 2010

The White Stuff Gets Edgy

Hip mayo? Sounds like an oxymoron, but that's the intention as Miracle Whip continues to spread its edgy ad campaign. Ever since David Letterman made some off-hand insult about the dressing over a year again, I've seen ads—clever at that: "Don't be so mayo"—proclaiming the charms of MW. You can't get much bigger than owning a corner in Times Square... though I still say the stuff tastes like mayonnaise with a cup of sugar tossed in. Blech.

Mayonnaise factoids
* Mayo is an emulsion of oil, vinegar or lemon juice, seasonings—and eggs yolks.
* Miracle Whip is owned by the manufacturer of the nation's best-selling mayo, Kraft Mayonnaise. They're in-brand competitors.
* A 1 tablespoon serving of Kraft Mayo is a whopping 90 calories; it is 100% fat. Mmm!
* Commercial mayo originated on Manhattan's Upper West Side in 1905, at the Richard Hellman's deli. It was mass marketed in 1912.