Hip mayo? Sounds like an oxymoron, but that's the intention as Miracle Whip continues to spread its edgy ad campaign. Ever since David Letterman made some off-hand insult about the dressing over a year again, I've seen ads—clever at that: "Don't be so mayo"—proclaiming the charms of MW. You can't get much bigger than owning a corner in Times Square... though I still say the stuff tastes like mayonnaise with a cup of sugar tossed in. Blech.
* Mayo is an emulsion of oil, vinegar or lemon juice, seasonings—and eggs yolks.
* Miracle Whip is owned by the manufacturer of the nation's best-selling mayo, Kraft Mayonnaise. They're in-brand competitors.
* A 1 tablespoon serving of Kraft Mayo is a whopping 90 calories; it is 100% fat. Mmm!
* Commercial mayo originated on Manhattan's Upper West Side in 1905, at the Richard Hellman's deli. It was mass marketed in 1912.