Friday, November 21, 2008

Chuck's Billboard reviews for 11/21/08



THE FRAY
You Found Me (4:05)
Producers: Aaron Johnson, Mike Flynn
Writers: I. Slade, J. King
Publisher: not listed
Epic
Most acts look at ABC’s “Grey’s Anatomy” as a potential launching pad, but introduction of the Fray’s new single during a commercial break promoting the network’s jumped-the-shark’s “Lost” Nov. 20 represents a switcheroo: an event for fans to tune into first exposure of the Grammy-nominated quartet’s sophomore effort (and immediately purchase the song on iTunes). The table was neatly set with 2005 Hot 100 No. 8 “Over My Head (Cable Car),” and follow-up “How To Save A Life,” which saturated pop culture in 2006, reaching No. 3 on the Hot 100 and No. 1 at AC, adult top 40 and Hot Digital Songs. Piano-driven “You Found Me” possesses a heavier rock stamp, moving between verses from ballad to uptempo, with a chorus that is plenty sticky—but the song takes advantage of prophesied airplay with a complex, intelligent melodic design that darts in unexpected directions. A live performance on the American Music Awards Nov. 23 will further lock in interest for one of few absolutes in first quarter 2009. All systems go.—CT

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