Residential carpet tile company FLOR opened its third 
retail location tonight in New York's SoHo nabe. As a subscriber to a half-dozen design mags and a years-long subscriber to the company's catalog, I garnered an invite to the posh reception at 142 Wooster St., its largest store to date.
FLOR also has stores in Chicago (its base) and Santa Monica, Calif., with openings planned in Atlanta, Houston, Dallas, D.C., Boston & San Fran.
Founded in 2003 by architectural flooring company Interface, FLOR started as a catalog and webbie, targeting consumers looking for high-quality interchangeable carpet tiles that supersede the pedestrian concept of years past.
I've been planning to use FLOR in my weary living room for a good while; now that I can see and touch the tiles, it's going to be reality within the month.
Hot bartenders Stephen and Ernest...
Cutie server Josh...
Server um... let's call him Sean, with Leonard.
Meese with Leonard and Brooklyn resident/architect Howard.
The reception is posh indeed! And you gotta hand it to them, bursting into prominence after starting as a humble online carpeting catalog, in just a short time! And looking at the store, it looks more of an art gallery than a usual flooring supply store, which is cool.
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